Zéna Barry, a Guinean entrepreneur in France, has launched a cosmetics brand named Mama Sango that utilizes shea butter sourced from Guinea, contributing to both the agro-food industry and cosmetic market. Shea nuts, harvested from wild trees, are increasingly recognized not only for their culinary applications, such as in chocolate production, but also for their role in empowering women in Africa. Many women rely on shea butter production as a key source of income, showcasing how traditional products can support local economies.

The brand Mama Sango is deeply personal to Barry, named after her beloved grandmother who played a significant role in her upbringing. Barry speaks fondly of her roots, describing her childhood experiences and the lessons learned from her family. This connection highlights the importance of heritage and cultural identity in her business model, positioning Mama Sango not just as a brand, but as a tribute to her ancestry and the women of her community.

The success of Mama Sango illustrates the potential of African natural resources like shea butter when marketed effectively in the international market. Barry’s passion and commitment to her heritage are evident in her efforts to promote high-quality, natural products while also enhancing the livelihoods of women in Guinea. This development not only fosters economic sustainability in her homeland but also raises awareness about the value of African products in global commerce.