Channel 4's 'Secret Genius' has ignited a wave of interest in Mensa, the society for individuals with high IQs. Following the airing of the show, which highlights overlooked intellectual talents, there has been an impressive 81% increase in former members who are now reapplying. This surge reflects a growing public engagement with the concept of IQ and intelligence as portrayed in the series.

In addition to reapplications, 'Secret Genius' has prompted a substantial 37% rise in the number of people attempting Mensa's supervised IQ test during the initial weeks of February. This test serves as a gateway for potential members, requiring a score in the 98th percentile to qualify. The increase in test participants suggests that the series has successfully piqued interest in IQ testing and the opportunities that follow membership in a prestigious organization like Mensa.

The implications of this trend extend beyond mere numbers; they indicate a cultural shift towards valuing intellectual achievement and recognition in society. By spotlighting individuals often overlooked for their intelligence, 'Secret Genius' not only promotes Mensa but also encourages a conversation about the definition and appreciation of genius in contemporary culture, making intelligence accessible and celebrated rather than exclusive and elite.