The Coalition in Australia, comprised of the Liberal and National parties, has recently attempted to reunify following a tumultuous separation that highlighted their identity crises. The article underscores the concept of 'individuation' from relationship therapy, suggesting that the two parties must distinguish themselves from each other to regain their political identities. The Liberals, in particular, have been struggling with the perception that they are overly influenced by the Nationals, which has resulted in a loss of support in metropolitan areas.

Senator Andrew Bragg has been vocal about the dangers of continued co-dependence between the parties and has argued that for the Liberals to rebuild their brand, they must take risks that showcase their independence. Without these critical steps toward individuation, both parties risk losing their unique identities and alienating their respective voter bases. The article posits that simply reuniting will not rectify the branding problems that were exacerbated by their past dynamics.

As Australian voters become increasingly discerning, the need for the Coalition to establish clear, independent identities is more pressing than ever. The article suggests that unless the parties can move past the co-dependence that has historically defined their relationship, they may continue to face electoral challenges, particularly in urban settings where the Liberal brand has been weakened. This analysis highlights the importance of political branding in electoral success, signaling a need for strategic changes within the Coalition moving forward.