The Symbol of the Jotvingian Trail in the Alytus and Suwalki Regions: the Gilyukas
A new logo representing strength, life, and deep roots will symbolize the Jotvingian heritage along the new tourist route connecting Alytus and Suwalki.
The local municipality has announced the introduction of a new logo, the 'Gilyukas', which will symbolize the strength, life, and deep roots linking the present with the legacy of the Jotvingians in the Alytus and Suwalki regions. This logo is intended to mark the Jotvingian heritage and their impact on the local areas, highlighting the cultural significance and historical context of the Jotvingians.
During a recent meeting, officials not only discussed the logo but also agreed on a marketing strategy and identity formation to enhance the appeal of the 'Jotvingių kelias' route for both local and foreign visitors. The officials aim to create benefits for the regional community and businesses by incorporating themes of ancestral tourism and slow travel, encouraging travelers to seek meaningful experiences rather than just sightseeing.
To promote sustainable tourism, the municipality plans to host themed Jotvingian festivals and organize camps for school-age children. Visitors will be encouraged to stay for several days to discover Jotvingian sites, thereby supporting regional tourism and fostering a deeper connection to the Jotvingian culture and history.