No cinema cabal in Nollywood, scheduling is pure business β Mo Abudu
Mo Abudu, CEO of EbonyLife Group, refutes claims of a cabal in Nollywood that restricts certain films from being shown in cinemas, asserting that movie scheduling is based purely on business and audience demand.
Mo Abudu, a prominent media entrepreneur and CEO of EbonyLife Group, has publicly dismissed allegations of a cabal operating in Nollywood that collaborates with cinema owners to limit the screening of certain films. This controversy has gained traction in recent weeks, with filmmakers and cinema-goers taking to social media to voice their frustrations over practices they claim involve screening removals and manipulative tactics by cinema staff to redirect audiences toward different films after tickets have already been purchased.
During an appearance on ARISE Television, Abudu explained that the operation of cinemas is fundamentally driven by business considerations and audience preferences rather than any form of favoritism or personal connections. Despite widespread acknowledgment of these allegations from various members of the film industry, including veteran actress Omotola Jalade Ekeinde, Abudu strongly refuted the notion that such practices occur at EbonyLife Cinemas. She emphasized that complaints circulating within the community should not be generalized to her establishment, noting the importance of transparency and fairness in cinematic operations.
Abudu's comments reflect a broader conversation about the dynamics of the Nigerian film industry, where the integrity of film distribution and exhibition has come under scrutiny amid claims of systemic issues. As the discourse evolves, it raises critical implications for filmmakers and audience engagement strategies in Nollywood, stressing the need for accountability within the industry and broader recognition of audience choice as a driving force behind cinema operations.