In an effort to restore order to one of the most chaotic sectors in recent years, Turkish authorities have initiated a series of stringent laws and procedures aimed at reforming the real estate market. The market has experienced unprecedented price surges and rampant speculative practices, prompting the government to tighten control through advanced legislative and digital tools, thereby ending the era of 'randomness' in buying and selling properties.

A key component of this initiative is the introduction of an 'electronic verification' system for real estate advertisements, which is set to become mandatory nationwide from February 15 this year, following a gradual implementation that began with rental listings last year. To ensure a smooth transition to digital operations, the Ministry of Commerce has launched a pilot phase in three major cities: Izmir, Antalya, and Sivas, to test technical integration and address any issues before full deployment.

The new system outlines a clear roadmap for supply and demand operations; it prohibits any individual or entity from posting a property sale advertisement without authorization. This regulatory move aims to enhance transparency in transactions, protect consumers from fraudulent listings, and ultimately stabilize the real estate market, which has been under significant stress due to irregularities and unverified transactions.