In the article, art historian Jüri Kuuskemaa sheds light on the recent changes in Tallinn's official emblem, which has seen the historic lion emblem replaced by a more modern logo. This transformation is seen as unfortunate, as the traditional lion, a symbol of strength and heritage, has been pushed from its prominent position in official documents to a mere presence on the streets of the city. Kuuskemaa elaborates on the significance of the lion emblem in Tallinn’s history, tracing its roots back to various historical contexts and its role in representing the city’s identity.

The discussion delves deeper into the implications of this change, questioning whether modern logos can adequately convey the rich history and culture represented by the traditional symbols. Kuuskemaa emphasizes the importance of preserving historical icons within public signage and emblems, arguing that such symbols contribute significantly to the cultural fabric of the city. He expresses concern that displacing these historical elements in favor of contemporary designs may lead to a gradual erosion of collective memory and sense of place among the residents of Tallinn.

Ultimately, the article serves as a call to recognize the value of historical emblems in contemporary urban identity. Kuuskemaa urges city officials and citizens alike to advocate for a balance between modern branding and the preservation of Tallinn’s cultural heritage, ensuring that the past remains recognized and honored in the city’s visual and cultural landscape.