The article explores the phenomenon of superapps, which are platforms that combine multiple services, often including social networking, payment systems, and various transactional capabilities. It identifies China’s WeChat as the largest and most successful example of a superapp, which integrates communication, payments, and services into a unified platform. The discussion highlights how these superapps have transformed digital interactions in their respective countries.

In addition to WeChat, the article covers the Iranian app Rubika, which is described as a tool primarily used by government spies to monitor citizens. Despite its controversial usage, Rubika is reported to be persistently attracting users through coercive and cunning strategies. The piece also briefly discusses Myanmar's unique version of a superapp, which is mistakenly referred to as Myspace, linking it instead to the local context.

Moreover, the article notes Russia's various attempts to create superapps and mentions the urgency of developing a similar platform in Latvia, particularly referencing Elon Musk’s ambitions to develop a superapp under brand X. This reflects a worldwide trend where governments and corporations are eager to digitize services that blend social interaction with numerous commercial functionalities, each facing its own set of challenges and limitations in user adoption and privacy concerns.