In Goiás, Brazil, the unique custom of holding pet funerals has captured the attention of the community, particularly the poignant services that feature showers of rose petals and thoughtful cremation options. Miriam Brogli, a resident of Goiânia, decided to honor her late Shih Tzu, Gucci, who passed away at 14 years old, with a memorable farewell. She engaged a pet funeral service that arranged for a beautiful ceremony, emphasizing comfort and dignity for both the pet and the grieving family members.

Miriam's experience highlights the emotional significance of these funerals, which are designed to provide solace during a difficult time. The specialized funeral service catered to her needs by providing refreshments and a private space for mourners to reflect and share their grief. According to Miriam, the thoughtful gestures, such as providing tissues and creating a serene environment with a rose petal shower, were instrumental in helping her cope with her loss and celebrate her pet's life in a meaningful way.

Beyond the floral tributes, the service also includes an option for cremation that transforms the ashes into jewelry, offering a lasting memento for pet owners. This trend reflects a growing recognition of pets as cherished family members and the importance of commemorating their lives with respect and love. The service in Goiás not only meets the grieving families' needs but also raises awareness about the emotional aspects of pet loss, allowing for a healing process that honors the bond shared between pets and their owners.