Feb 8 • 06:55 UTC 🇬🇷 Greece Naftemporiki

Year-Round Tourism: Which Areas of Greece Are Winning the Bet

Year-round tourism is transitioning from a strategic goal to a measurable reality in certain regions of Greece.

Greece is witnessing a shift towards year-round tourism, which is no longer just a strategic target but increasingly becoming a measurable reality for various areas. Major urban centers, cities with a conference and business profile, as well as destinations offering multi-faceted products, are showing greater resilience against seasonality. Simultaneously, traditionally 'summer' destinations are extending their seasons with earlier flight starts and activities that extend deep into the autumn months. Market players have noted that the model of year-round tourism does not require the same intensity of demand throughout the year. However, it implies longer operational periods, better utilization of infrastructure, and a gradual balancing of tourist activity across seasons. Athens, in particular, remains a strong pillar of year-round demand, with the city's hotels recording marginally positive results in 2025, affirming the capital's gradual establishment as a destination with increased year-round appeal. This development is significant not only for economic growth but also for the sustainability of the tourism industry in Greece. By shifting focus from seasonal peaks to a more consistent flow of visitors, the industry can better manage resources, minimize environmental impact, and create a more stable job market for those dependent on tourism. The encouraging trends indicate a transformation in how Greece approaches its tourism strategy, potentially serving as a model for other regions dependent on seasonal tourism.

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