This summer, TUI is promoting a variety of holiday packages aimed at families, emphasizing its commitment to providing affordable travel options. The company has introduced numerous free child places, allowing families to enjoy vacations at top destinations such as Spain, Greece, and Turkey without the added cost of children's fares. Their campaign, dubbed 'Say Yes to Summer,' aims to encourage British families to take advantage of these offers before they expire at the end of the month.

The travel company highlights specific benefits of booking these holidays, which include potential savings of up to £500 on selected package deals. For every two full-paying adults, one child can travel free, covering essential travel costs such as flights and transfers, making it an attractive offer for budget-conscious families. This notable promotion is intended to enhance family travel experiences while making summer vacations accessible to a broader audience.

In this competitive travel market, TUI’s strategy reflects an understanding of current financial challenges families face, as they seek enjoyable yet affordable vacation options. By rolling out initiatives like free child places and significant discounts, TUI positions itself as a favorable choice for family getaways, aiming to capture a larger share of the holiday market this summer and encourage bookings before the deadline.