The article examines the impact of state subsidies in the Czech sports sector, particularly focusing on the successful implementation seen during events like the Brno Grand Prix. It highlights how these subsidies not only enhance the profile of such events but also contribute to broader economic benefits, including increased tourism and local business support. Furthermore, the discussion points out that the positive outcomes of these subsidies could serve as a model for other sporting events in the region. The findings suggest that government investments in sports can foster community engagement and a healthy lifestyle, demonstrating that funding in this area is beneficial.