"I do it for the bronze": an iconic German tractor brand returns to the country
The return of the German tractor brand Deutz-Fahr to Argentina is spearheaded by entrepreneur Walter Berger, creating 200 jobs.
Walter Berger, a distinguished businessman in Argentina, has spearheaded the return of the German tractor brand Deutz-Fahr to the local market. Under the auspices of Same Deutz-Fahr (SDF), Berger has committed to delivering high-quality machinery, emphasizing that his name represents the level of excellence he aims to achieve. At 66 years old, he operates as the 'Master Importer', and under his guidance, the company's return is anticipated to generate 200 direct and indirect jobs in the country.
Deutz-Fahr officially resumed operations in Argentina in July 2025, marking a significant milestone in the local agricultural machinery market. Berger's vision includes the opening of a distribution center in Trenque Lauquen by March 2026, which he deems critical in leveraging the companyโs presence and service capabilities in the region. This reinstatement of Deutz-Fahr not only signifies the brand's long-standing heritage of 150 years in machinery manufacturing but also highlights the potential revitalization of the agricultural sector in Argentina.
The implications of this return could extend beyond mere job creation, as it signifies an investment in local infrastructure and the agricultural industry. As farmers become increasingly reliant on advanced machinery to enhance productivity, the introduction of a reputable brand like Deutz-Fahr signals increased competition and innovation in the market, which may ultimately benefit the local economy and agricultural efficiency in the region.