A new hairbrush from Beter is becoming a sensation on TikTok, boasting over 10,000 reviews and a price under 8 euros. With its ergonomic semi-curved design, it promises a gentle detangling experience that not only alleviates tugging but also helps maintain hair health. Users, including professional hairstylists, have praised its ability to easily detangle hair without causing pain or damage.

The brush has garnered positive feedback, particularly highlighting its effectiveness in detangling both wet and dry hair. One satisfied customer shared her experience as a hairdresser, stating, 'I had never tried a brush that detangles so easily and without tugging. This is the second one I've bought, and I’m gifting it to my mother.' The innovation seems to deliver on its promise, providing an affordable solution to a common hair care problem.

With the rising popularity of this product on social media platforms like TikTok, the anti-tug brush is not just a trending item but also reflects changing consumer preferences towards practical, budget-friendly beauty tools. As more users share their experiences online, the demand for this hairbrush might influence the market dynamics for hair care products, encouraging brands to focus on ergonomics and functionality to meet consumer needs.