The wine tourism initiative is set to tackle the challenges posed by over-tourism in Spain, which welcomed a record 97 million foreign tourists in 2025. By promoting trips to lesser-known regions, the initiative, named 'De Bodegas por España', seeks to distribute tourist influx more evenly across the country. This strategy not only mitigates overcrowding at popular destinations but also enriches the travel experience by introducing visitors to varied locales with unique offerings.

The initiative features a catalog that includes experiences in 32 wineries across Spain, offering more than just conventional wine tastings. Travelers will have the opportunity to engage in vineyard tours, explore the natural surroundings, enjoy culinary delights, and immerse themselves in the local culture by discovering heritage, architecture, and handicrafts. This approach is designed to enhance the appeal of wine tourism while ensuring that economic benefits are more widely shared.

The economic impact of this initiative is projected to exceed 112 million euros by 2024, highlighting the vital role the wine tourism sector can play in the broader context of Spain's economy. By investing in experiences that showcase the country’s diverse regions, the initiative not only supports local businesses but also promotes sustainable tourism practices that benefit both travelers and residents. With ongoing discussions about the importance of sustainable tourism, this initiative appears timely and relevant, promising to address both visitor needs and local concerns.