Greggs, a popular UK bakery chain with over 2,600 locations, is receiving mixed feedback from its customers after a social media food expert disclosed the ingredients of its famous sausage rolls. Known for serving millions weekly, Greggs' sausage roll is a favorite among more than a million consumers daily. The revelation came from food influencer Sunna van Kampen, who highlighted the importance of knowing what goes into the food we consume.

In a recent TikTok video, van Kampen drew attention to the ingredients in Greggs' sausage rolls, sparking both surprise and concern among customers. His commentary served as a prompt for patrons to pay closer attention to the contents of their food, especially in a time when consumers are increasingly conscious of their dietary choices. The video has prompted discussions about food transparency and consumer awareness, particularly regarding fast food and convenience offerings.

Greggs has built a strong reputation for providing affordable and delicious baked goods, including their iconic sausage rolls; thus, the backlash following the ingredient disclosure could have implications for the brand’s image. As customers demand more accountability and transparency from companies regarding food ingredients, Greggs may need to address these concerns to maintain consumer trust and satisfaction.