Brandon Figueroa, having won the WBA featherweight title away from home, is now preparing to defend it for the first time on September 12 in Riyadh, Saudi Arabia. This event, titled 'Mexico vs. The World', centers around the much-anticipated return of Mexican boxing superstar Saúl Canelo Álvarez, who will headline the card. Figueroa's upcoming defense is a significant moment in his career, not only because it marks his first title defense but also hints at the growing international reach of boxing in Saudi Arabia.

The announcement regarding Figueroa's defense was made by Turki Alalshikh, the head of the Saudi General Entertainment Authority, who praised Figueroa for his courage in capturing the championship overseas. Alalshikh’s recognition underlines the importance of Figueroa’s achievement and the interest Saudi Arabia is taking in global sports events. His acknowledgment of Figueroa’s skills and tenacity showcases the development of boxing into a major attraction in the region, particularly as they aim to improve their global sporting profile.

As the event approaches, excitement builds not just for Figueroa’s title defense but also for the return of Canelo, who remains one of the most significant figures in boxing. The combination of these two fighters and the international audience they attract marks a pivotal moment for the sport in Saudi Arabia, hinting at a potential shift in the landscape of boxing and its fan engagement in the Middle East. Figueroa's performance in September will be crucial in shaping his future and cementing his reputation in the sport, particularly as he takes the ring alongside other notable fighters.