Henrique Maderite, a 50-year-old influencer, rose to fame on social media by posting videos every Friday where he encouraged his followers to embrace the weekend with his iconic catchphrase, "Sexta-feira, papai!". His cheerful demeanor and humorous take on life's challenges resonated with many, making him a beloved figure online. Tragically, he was discovered dead at his ranch in Ouro Preto, Minas Gerais, on Friday, January 6.

Maderite's videos often featured him holding a beer while sharing life advice and humorous anecdotes, creating a relatable persona that encouraged followers to savor life's moments. In one of his last videos, he reflected on the unpredictability of the future while promoting the joys of the present, stating, "The tomorrow is uncertain, but today's beer is a wonderfully certain delight." His approach to life and humor captured the spirit of many who followed him and looked forward to his weekly posts.

The sudden loss of Maderite has resonated deeply with his fan base, sparking an outpouring of tributes across social media. His catchphrase not only became a hallmark of his brand but also a reflection of the simple yet profound moments that people cherish. As his followers remember Maderite’s zest for life, his legacy is likely to continue influencing many who admired his unique style and perspective.