Anthropic, the owner of the AI Claude, has launched commercials for the upcoming Super Bowl, set to the tune of Dr. Dre. The ads feature the question 'what's the difference between me and you?' from the song, and clearly convey the company's decision to avoid placing ads in its chatbot service. This stance is a pointed critique of OpenAI, which recently announced plans to test ads in the free version of ChatGPT for adult users in the U.S.

The ads have intensified an ongoing rivalry between two of the largest artificial intelligence firms globally. Anthropic's founders, who are former OpenAI employees, left the company due to disagreements regarding the development of ChatGPT and associated security and growth strategies. This background adds layers to the rivalry, suggesting that the marketing moves are not merely competitive but deeply rooted in past conflicts.

While the commercials do not directly mention OpenAI, executives from the latter have sensed the jab, with CEO Sam Altman addressing the matter on social media. The unfolding of this rivalry on a grand stage like the Super Bowl indicates how significant these companies view their positions in the AI marketplace and their willingness to engage in public discourse through high-profile advertising efforts.