The collective negotiation of television broadcasting rights has marked a significant structural change in Brazilian football, as demonstrated by the successful establishment of Futebol Forte União (FFU). This coordinated effort among more than 30 clubs has facilitated the largest financial operation in the history of national football, attracting R$ 2.2 billion from national and international private investors. The initiative aims to foster predictability, planning capability, and reduce risks within a sector historically characterized by financial and legal instability.

Moreover, the media landscape has experienced substantial advancements due to this joint effort. The collective sale has led to the largest television rights deal ever recorded in Brazil, with contracts exceeding R$ 10 billion for the periods covering 2025 to 2029, which includes Serie A, Serie B, and advertising boards. This figure highlights a level of financial agreement that would not have been possible through individual negotiations, which often result in fragmented deals.

Overall, this new model not only represents a financial revival for many teams across different divisions but could also redefine the competitive balance in Brazilian football. By streamlining revenue and creating larger financial pools, clubs may enhance their operational stability and overall performance, potentially transforming the landscape of Brazilian football in the coming years.