Qantas has revived its historical 'kangaroo route' flight, a long-haul journey from Sydney to London, with a focus on the experience of the journey rather than just reaching the destination. The current operation of the route is managed by Captain’s Choice, who have introduced a modernized version of the 1947 itinerary, which originally included numerous international stops over several days. While the business class tickets have sold out rapidly at a steep price of $70,000, the economy tickets are priced at $50,000, highlighting a significant financial commitment required for this exclusive travel experience.

Despite the high costs, the renewed route has sparked significant interest from a niche of travelers eager for the adventure of a prolonged journey. The appeal lies not only in the destinations but also in the unique experience of traveling on a historic route that harkens back to the early days of air travel. The two-week holiday allows passengers to immerse themselves in the journey, potentially creating a lasting appeal for those who appreciate travel as an experience in itself.

This revival raises questions about the future of long-haul travel and the luxury tourist market's viability, especially as air travel continues to evolve. With some tickets crossing $50,000, it's clear that this journey is positioned as a premium offering, catering to wealthier clients. This may indicate a trend in high-end travel markets where experiences, rather than simply transportation from one place to another, are becoming increasingly valued.