Feb 7 β€’ 18:55 UTC πŸ‡©πŸ‡ͺ Germany taz

What does the film 'Melania' want?: On her heels, she looks like the Trump Tower

The film "Melania" portrays Melania Trump as a victim of judicial persecution while reflecting the opulence associated with the Trump family.

The film 'Melania' presents a narrative where Melania Trump depicts her husband, Donald Trump, as an innocent victim of judicial persecution, aligning closely with MAGA propaganda. This creative endeavor, as described by Melania, who also serves as co-producer, appears to cater primarily to die-hard Trump supporters rather than offering any critical insights into the Trump family's dynamics. The aesthetic of the film draws comparisons to over-the-top luxury, reminiscent of the Denver Clan's opulence and Gaddafi's palatial wealth, which may appeal to certain viewers but leaves others seeking depth disappointed.

With a reported $75 million investment from Amazon for rights and marketing, the film's release coincides with the 20 days leading up to the presidential transition, suggesting a strategic move to curry favor with Donald Trump's political base. The film thus encapsulates a blend of personal narrative and political maneuvering, showcasing Melania's control over the film's imagery as a means to shape public perception. As the film aims to glorify the Trump brand, it also emphasizes the ongoing financial and media strategies that the family employs to maintain their presence in the public eye.

Ultimately, the film 'Melania' can be seen as a product that reinforces the existing power dynamics and opulence associated with the Trump family, under the guise of a personal story. Critics argue that it falls short of providing a genuine look into the lives of the Trumps, instead serving as a polished piece of self-promotion that reflects the family's ongoing relevancy in political and cultural discourse.

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