In Milan, anti-Olympics demonstrators organized a national protest against the upcoming Olympic Games, as well as against the Ice event, gathering at Piazzale Medaglie d’Oro in Porta Romana. The event was spearheaded by the 'Comitato insostenibili Olimpiadi,' which unfurled a banner reading "Take Back Our Cities, Free Our Mountains" as part of their 'Utopiadi' initiative. Demonstrators utilized the PalaSharp, a long-abandoned venue in Milan, as a site for their counter-protest, attracting around a thousand participants from various factions, including groups advocating for the exclusion of Israel from the Olympic Games and calling for the release of recent activists, such as Mohammad Hannoun.

The protest march drew attention to critical social issues and highlighted the opposition faced by the Olympics in Italy. Participants voiced their discontent regarding the broader impacts of the Games, including economic and social disparities that they believe will be exacerbated by the event. The demonstration included chants and signs, expressing solidarity with others marginalized in the context of the Games, and a focus on the implications of hosting such an event in Milan and Cortina.

As the procession approached the Olympic Village designated to accommodate athletes for the Milan-Cortina Games, the demonstrators paused on the Scalo Romana bridge, showcasing their presence and signaling their intentions to disrupt the Olympic narrative. This action underlines a growing tension between individuals advocating for change and those promoting the Games, challenging whether the Olympics can coexist with social justice movements that call for radical reform in urban planning and governance related to mega-events.