Mysticism, beach, and rock: who is the Argentine behind the most praised music festival in Punta Ballena
Leandro Quiroga transformed Medio y Medio into a celebrated music festival and restaurant in Punta Ballena, attracting major Latin music stars and drawing joy to both visitors and locals.
Leandro Quiroga is the Argentine producer behind the acclaimed Medio y Medio festival in Punta Ballena, which he founded in 1995. Located in a picturesque coastal area, Medio y Medio has become a fusion of fine dining and live music, attracting a diverse range of notable artists, including Jaime Roos and Charly García. Quiroga’s establishment serves not only as a venue for music but also as a bar known for its high-quality cocktails, adding to the unique appeal of the location.
In an interview with La Nacion, Quiroga shared his journey of relocating to Uruguay, emphasizing the 'mystical' qualities of the land that inspired his decision. He discussed the challenges he faced in establishing a notable music festival that balances artistic integrity while maintaining a thriving restaurant business. The festival has become a cornerstone of the local cultural scene, contributing to Punta Ballena's reputation as a vibrant destination for both tourists and locals alike.
As the most praised music festival in the region, Medio y Medio not only showcases top-tier musical talent but also fosters community spirit and joy among attendees. Quiroga’s vision has transformed Punta Ballena, making it a prominent hub for music lovers and culinary enthusiasts, intertwining elements of Uruguayan culture through art and gastronomy.