Greene King, a popular pub chain in the UK, is launching a promotional campaign to celebrate the start of the Six Nations rugby tournament by offering free pints of Guinness to its customers. This initiative is designed to encourage fans to gather with friends in local pubs to enjoy the sports event together. English rugby legends Martin Johnson and Jason Robinson have lent their support to this campaign, aiming to enhance the communal experience of watching rugby while enjoying the traditional pub atmosphere.

To take advantage of the free Guinness offer, customers need to book a table at a Greene King pub for any Six Nations match. This requirement is part of the pub’s strategy to ensure a lively atmosphere and manage capacity during what is expected to be a busy weekend for sports-viewing at their establishments. This offer not only highlights Greene King's effort to engage customers during a high-profile rugby event but also reflects the ongoing trend of promoting social gathering in local communities through sports.

As the Six Nations tournament kicks off, such promotions are crucial for pubs in recovering from previous restrictions and driving footfall. They serve both as a marketing strategy for Greene King and as a way to bolster local economies by encouraging customers to dine and drink out, while rekindling the vibrant culture that pubs represent in British society. The participation of well-known rugby personalities adds an exciting element to the campaign, making it more appealing for sports fans eager to watch the matches live in a convivial setting.