A growing trend among women in Slovakia and abroad is the willingness to pay thousands of euros for facelift surgeries, which are designed to address signs of aging. According to the British Association of Aesthetic Plastic Surgeons, there has been an eight percent increase in facelift surgeries in the UK over the past year. While they do not provide specific statistics by age, many members note that women are opting for these procedures at younger ages than before.

In the United States, the American Society of Plastic Surgeons has reported a rise in facelift surgeries among Generation X individuals, aged 45 to 60, who are increasingly seeking these operations as a way to rejuvenate their appearance. The facelift procedure involves removing excess skin and fat from the face and neck, tightening the underlying muscles and skin, thus providing a more youthful look that can shave off five to ten years from a person’s appearance. The invasive process typically lasts three to six hours, with incisions hidden within the hairline and around the ears.

Post-surgery recovery can be mild to moderately painful, accompanied by bruising and swelling, and the healing process for the face can take several weeks. As the aesthetic industry continues to grow, it's evident that the desire to maintain youthfulness is driving women of various ages to consider surgical options, raising discussions about societal beauty standards and the impact of such procedures on personal identity and self-esteem.