On Saturday morning, February 7, the Bloco da Favorita officially launched the pre-Carnival celebrations in Rio de Janeiro with its energetic parade in the bustling downtown area. The event took place on the busy street of 1º de Março, near Candelária, and attracted an enthusiastic audience with favorable weather conditions. Organizers anticipated approximately 70,000 participants joining the festivities, highlighting the significance of this event in the Carnival season.

This year's presentation was led by the artist and producer Hitmaker, who has been instrumental in shaping the identity of the Bloco since its inception in 2013. Alongside notable guests including Pocah, Puterrier, Maneirinho, Rodrigo da CN, and Ramon Sucesso, the ensemble reinforced the popularity of funk music in Rio's street Carnival. During an interview, Hitmaker expressed his pride in the evolution of funk music, which originated from the communities and has often faced stigma. He emphasized how their celebration of this genre represents a cultural and historical victory.

The Bloco da Favorita not only showcases music but also symbolizes the rich cultural tapestry of Rio de Janeiro, bringing together diverse crowds in celebration of a beloved tradition. As the Carnival approaches, events like this one set the tone for the festivities, promoting social unity and joy, while recognizing the roots of the music that invigorates these experiences. The positive reception of funk at such large events signifies a shift in cultural acceptance and recognition of the genre's significance in Brazilian society.