In a recent talk at Future Makers, Bruno Casanovas, co-CEO of Nude Project, expressed his excitement about his work, emphasizing the overwhelming success the brand has enjoyed, which includes over 26 million euros in sales. He highlighted how seeing countless young people wearing his brand while walking through major cities is a rewarding aspect of his role. Casanovas' informal style, including being bare-footed and relaxed, resonated well with the audience of young entrepreneurs, showcasing a new approach to professionalism in the business world. Moreover, Casanovas stressed the importance of relatability in today's market, where being authentic and genuine can significantly boost a brand's appeal. He articulated how this relatability is essential for Generation Z entrepreneurs looking to connect with their audience. By presenting oneself as approachable rather than overly polished, he believes young entrepreneurs can build stronger connections, which is crucial for long-term success in a competitive environment. The overall message from Casanovas is that authenticity is a powerful tool for aspiring business leaders. As the landscape of entrepreneurship evolves, the ability to resonate with customers on a personal level will likely become increasingly vital, particularly among younger people who value truthfulness over traditional corporate facades. Casanovas and Beverley exemplify this trend, showing that a more informal, genuine approach can lead to substantial commercial success in the modern marketplace.