In her article, Frida Söderqvist highlights the disappointment of Swedish music fans as major artists like Rosalía and FKA twigs opt to perform in neighboring countries rather than Sweden during their upcoming tours. Despite both artists receiving critical acclaim for their latest albums and anticipated tours, Swedish concertgoers will need to travel to cities like Copenhagen and Berlin to catch their performances. This trend underscores a growing challenge for Sweden's live music scene as it competes with larger festival circuits and tours in other cities.

The article points out that Harry Styles is also skipping Sweden on his 'Together, together tour', which primarily focuses on select international locations. With the closest opportunity to see him being in Amsterdam, the inability of artists to include Sweden in their tour schedules raises questions about the country's appeal and competitiveness in attracting high-profile concerts. This situation is exacerbated by the dominance of major festival players like Way Out West, which may overshadow smaller venues and local events.

Söderqvist's commentary not only reflects the current landscape of live music in Sweden but also hints at broader implications for local artists and venues struggling to remain relevant in a market that increasingly prioritizes high-capacity gigs and major festival experiences over traditional concert settings.