The article hosted by Postimees details a photo competition named "Pets in the Snow", encouraging Estonians to submit photos of their pets enjoying winter activities. The competition is open to all types of pets—dogs, cats, horses, and even exotic species—inviting participants to showcase how they and their pets embrace the joys of the winter season. Prizes will be awarded, sponsored by PetCity, which adds an exciting incentive for pet owners to participate.

It emphasizes the necessity for pet clothing during winter, particularly for smaller and short-haired breeds such as Chihuahuas, miniature dogs, and certain thin-coated breeds that require additional warmth in the cold. The article underlines the importance of keeping pets comfortable and the significance of bright colors and reflective materials for safety during dark winter days, ensuring that pets are both fashionable and visible.

The initiative aims not only to promote pet safety and warmth during winter but also to engage the community in a fun and interactive way through photography. This competition serves as a reminder for pet owners to consider their pets' winter needs and encourages creativity in showcasing their pets' personalities and lifestyles. The overall spirit of the competition is to create joy and connection among pet owners in Estonia during the winter season.