In response to the intensifying competition in the realm of short videos, Meta has introduced a new video editing application named 'Edits', specifically targeted at content creators. Unlike traditional editing tools, this app represents a strategic move aimed at directly challenging the dominance of CapCut, a popular app developed by ByteDance that has a stronghold in the visual creativity space, particularly on TikTok, which is also owned by ByteDance. Despite CapCut's recent return to U.S. app stores after a temporary removal due to political tensions surrounding TikTok's future in the country, uncertainties about its stability remain, prompting Meta to capitalize on this moment by offering a comprehensive alternative that might attract creators to its ecosystem.