Residents of Salvador reflect on their experiences filming with Michael Jackson in Pelourinho for the 'They Don’t Care About Us' music video, marking nearly 30 years since the event.
Nearly 30 years ago, on February 9, 1996, Salvador, Brazil, became the stage for a pivotal moment in pop culture when Michael Jackson filmed scenes for his music video "They Don’t Care About Us" in the historic Pelourinho neighborhood. This production not only showcased the vibrant culture of Salvador but also left a lasting impact, being one of Jackson's most viewed videos with over 1 billion views on his official YouTube channel. The event drew around 200 musicians from the local group Olodum and an estimated 5,000 spectators, as reported by the military police at the time.
In addition to its entertainment value, Jackson's visit served as a protest against oppression, racism, and social inequality. During the filming, he collaborated closely with Olodum, a percussion group that has been integral to Brazil's cultural identity, conveying important social messages through their music. The reflections from participants highlight how this experience not only transformed their lives but also allowed them to partake in a powerful statement against the marginalization faced by certain groups within society.
As the anniversary approaches, those who witnessed the event fondly remember the honor of performing with Jackson, dubbed the 'King of Pop.' Their stories emphasize the cultural significance of Jackson's work and its alignment with critical social issues, reinforcing how the intersection of music and activism can resonate across borders and generations.
