Apple TV held its inaugural press day in Santa Monica to unveil its 2026 film and television lineup, featuring a star-studded event with notable appearances from Keanu Reeves, Cameron Diaz, and Matt Bomer. During the event, Reeves entertained the audience with humor and praised fellow collaborator Jonah Hill, highlighting the close-knit community of talent involved in their projects.

The press day primarily promoted a new dark comedy where Reeves stars as a movie star seeking to reconcile with various people in his life. This film is set to release on April 10, and the event served as a platform for Apple TV to demonstrate its commitment to producing high-quality, engaging content that features prominent actors and diverse genres.

As Apple TV ramps up its content offerings in the competitive streaming market, this event marks a significant effort to attract viewership and bolster its brand presence. The involvement of high-profile actors not only increases the appeal of upcoming projects but also positions Apple TV as a serious player in the industry, vying for attention amidst other established platforms.