CogniCurrent

COGNICURRENT

Feb 6 • 00:15 UTC • 🇰🇷 Korea • Hankyoreh (KR)

Investment and Marketing Instead of Cost Reduction… OB Beer Acquisition and Merger, Becoming a Legend

The article discusses the remarkable case of the acquisition of OB Beer by KKR and Affinity Equity Partners in 2009, highlighting it as one of the most successful mergers and acquisitions in South Korean history, showcasing strategy over price.

#mergers #acquisitions #ob beer #south korea #kkr
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