COGNICURRENT

Feb 5 • 10:08 UTC • 🇩🇪 Germany • FAZ

Career of a Budget Brand: How Dacia Wants to Shed Its Low-Cost Image

Dacia aims to transform its image from a budget brand to one that is seen as innovative while maintaining its affordability, according to CEO Katrin Adt.

#dacia #renault #automotive #branding #innovation

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