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Feb 5 • 08:00 UTC • 🇪🇸 Spain • elDiario.es

The 'bullet time' effect captivated viewers of Matrix, but its origin goes back to this television commercial that few remember

The 'bullet time' effect, popularized by the movie Matrix in 1999, is a filmmaking technique that pauses or slows down time while the camera moves freely around the scene and originated from a little-remembered television commercial.

#bullet time #matrix #cinema #advertisement #wachowski sisters
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