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Feb 2 • 23:14 UTC • 🇯🇵 Japan • Asahi Shimbun (JP)

Toyota KINTO President Explores Ways to Accelerate Its Use Beyond Traditional Car Sales

Toyota's KINTO subscription service is gaining traction after initial struggles, as its president discusses the new strategies being implemented to shift consumer mindset from ownership to usage.

#toyota #subscription service #kinto #business model #car rental
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