How to succeed in business? Scientists: let someone tell you that you won't make it
A study from North Carolina State University and other institutions indicates that negative prophecies can motivate entrepreneurs to work harder, highlighting the 'underdog effect.'
"Tell him he will fail" β scientists discovered a surprising secret of entrepreneurs' perseverance
Scientists have found that entrepreneurs who are predicted to fail become more engaged in developing their businesses, highlighting the 'underdog effect' that motivates them to prove others wrong.