2026 World Cup Team Shirts: New Designs and the Return of Historical Touch
The new alternative team shirts for the 2026 World Cup showcase innovative designs that reconnect with a classic emblem after a long absence.
Steffi Graf, tennis legend and new face of an affordable sportswear brand
Steffi Graf has been announced as the new ambassador for a sportswear brand that focuses on affordability and comfort, promoting a joyful and pressure-free approach to exercise.
Sports and Advertising: It’s Me, Stefanie
The article discusses the role of advertising in sports, focusing on tennis player Stefanie Graf as a brand ambassador for Lidl's new sportswear.
Will Barbie sportswear help attract more young girls to hockey?
A collaboration between Mattel's Barbie brand and CCM Hockey aims to inspire young girls to participate in hockey by offering fashionable sportswear and gear.
5 Sports Shorts for the Price of One: Lightweight, Breathable, and Quick-Drying
The article presents a pack of five men's sports shorts that are ideal for both workouts and casual wear.
Adidas expects a profit of 2.3 billion euros this year and promises higher dividends
Adidas anticipates a profit of 2.3 billion euros this year, planning to return more value to shareholders through increased dividends.
Warm winter no match: China’s sportswear sector posts surprise growth
China's sportswear industry shows unexpected growth due to policy support, rising demand during the Chinese New Year, and the visibility from the Winter Olympics.
Jutta Leerdam's million-dollar outfit is up for sale – Caused a stir at the Olympics
Dutch speed skater Jutta Leerdam's Olympic outfit has gone up for auction, causing buzz after her dramatic reveal of sportswear during the Milano-Cortina Games.
What women's sports suits to choose? Colors, fabric, and style
The article discusses how to choose women's sports suits, considering factors like color, fabric, and style for comfort and chic appearance.
The Under Armour running shoes that now cost less than 40 euros and are taking over
Under Armour's Charged Surge 4 running shoes are currently offered at a lower price and are gaining popularity due to their comfort and quality.
Puma announces that it will continue to incur losses in 2026 and cancels dividend payments
Puma has announced it will continue to incur losses through 2026 and has canceled its dividend payments as it struggles in a competitive market.
The best-selling men's sports t-shirt crashes its price: lightweight, breathable and for less than 6 euros
A highly rated men's sports t-shirt by Joma, known for being lightweight and breathable, is currently available for under 6 euros.
Tommy Fleetwood mocked by golf star after confirming end of long-standing relationship
Golf star Tommy Fleetwood has been humorously mocked by another player following the end of his long-standing relationship with Nike, as he now chooses to sport various brands during competitions.
Anta, the Chinese sports giant taking control of Puma to compete with Nike and Adidas
Anta, a leading Chinese sportswear company, is set to acquire a significant stake in Puma, aiming to enhance its global presence and compete more vigorously with industry leaders such as Nike and Adidas.
Have & Be: Milan, Cortina and Rosenheim
The article discusses the intersection of fashion and winter sports, highlighting the influence of Italian design in sportswear for events like the Winter Games.
The Olympic Committee's Response to Järvsoo's Fashion Critique: Money Decides Everything!
Fashion designer Aldo Järvsoo criticized the Estonian Olympic team's outfit for the current year, prompting a response from the Olympic Committee.
Nike Revives Its Famous Brand: Launching a 'Sports Offensive'
Nike is reviving its ACG brand in response to the growing popularity of outdoor fashion trends and the success of competitors.
Brazil's uniforms for the Winter Olympics are inspired by mountaineers
Brazilian brand Osklen, in partnership with Italian-French luxury sportswear brand Moncler, revealed the official uniforms for the Brazilian delegation at the Winter Olympics starting Friday in Milan, Italy, designed under the creative direction of Remo Ruffini and Oskar Metsavaht.
Riley Gaines brings baby daughter to latest apparel advertisement
Riley Gaines features her baby daughter Margot in a new commercial for XX-XY Athletics, where she emphasizes the importance of her daughter's opinion amidst diverse public reactions.
FC Barcelona paid more than four million for official clothing that is unused in a warehouse
FC Barcelona spent around four million euros on official jerseys that remain unused and stored in a warehouse amid ongoing sponsorship negotiations with Nike.
adidas and Entire Studios present a joint collection
adidas has launched a modern sportswear line in collaboration with Entire Studios, highlighting the diminishing boundaries between sports and fashion.
Rulers in Tracksuits: State-Supporting Jogging Clothing
The article discusses the cultural significance of dictators like Nicolás Maduro wearing tracksuits, drawing parallels with other dictators whose sportswear has become iconic.
Woman spies coveted sportswear brand in charity shop and price will floor you
A woman discovers a fashionable sportswear brand at a charity shop, surprising her friend with the incredible price.
The best-selling products on Amazon during Christmas
The article lists the most popular products sold on Amazon during the Christmas season, including tablets, sneakers, sportswear, air fryers, and razors.
Apple CEO Tim Cook 'lends a hand' to Nike and spends 3 million dollars on shares of the sneaker giant
Apple CEO Tim Cook has invested nearly 3 million dollars by purchasing 50,000 shares of Nike, helping the struggling sportswear company.