Now big thoughts: How handball in Germany is to reach the masses
Christian Seifert, CEO of Dyn, aims to boost the popularity of handball in Germany through better marketing strategies and engagement from the clubs.
Engelbert Strauss: Started as a broom and brush dealer, now lifestyle
Henning Strauss, despite being a VIP guest at large sports events, maintains a pragmatic distance from sports, focusing more on business and marketing investments in the field.
Jutta Leerdam's victorious lock opening brought huge sums to the skating star
Dutch speed skater Jutta Leerdam inadvertently performed one of the most lucrative promotional stunts in sports history while exposing a Nike sports bra to photographers.
Not just gold: the champion's nudity at the Olympics will earn her huge sums of money
A Lithuanian athlete, known for her engagement to YouTuber and boxer Jake Paul, broke the Olympic record in the 1000-meter sprint, won a gold medal, and created a media sensation by revealing her sports bra in celebration.
Jutta Leerdam's Flash Could Be Worth a Million Euros
Dutch speed skater Jutta Leerdam's wardrobe malfunction during the Olympics has sparked significant marketing interest, potentially valued at over a million euros for Nike.
Speed Skating at the Olympics: Jutta Leerdam's Ice-Cold Staging
Dutch speed skater Jutta Leerdam combines performance and self-marketing to craft a compelling image during her Olympic victory.
Without Zlatan Ibrahimović, he will no longer be with Modrić: He is going to the other 'fiery' one
Ajax is looking to acquire Maximilian Ibrahimović, the 19-year-old forward from AC Milan, as a developmental project instead of a marketing stunt.
French ski station offers free passes. And it pays off
The municipality of Saint-Colomban-des-Villards in the Savoie region of France has made an unprecedented decision to provide all ski passes for free during the 2025/2026 season, motivated by economic calculations rather than marketing strategies.
Morning with the NHL: The place where no one wanted to play has been turned into an attractive destination. How they work with marketing and the community in Utah
The Arizona Coyotes played their final game at a university stadium in Tempe, marking an emotional farewell as fans expressed their love for hockey in the desert despite the franchise's uncertain future.
David and Openda in the style of Oronzo Canà
The article discusses various topics related to soccer, including player performance and marketing trends in connection with cultural events in Napoli.
Kyrgios win over Sabalenka in ‘Battle of Sexes’ was a farcical pantomime
Nick Kyrgios defeated Aryna Sabalenka 6-3, 6-3 in a highly publicized exhibition match that turned out to be more of a marketing spectacle than a competitive event.