Not Clever Anymore, Just 'Smart' – The Decline of Lego
Lego's new 'Smart Brick', equipped with sensors and LEDs, aims to regain its former dominance but also highlights the challenges the company faces.
Lego revolutionizes its toys – building blocks react with sound or light
Lego has introduced a new type of building block, the Lego Smart Brick, at the CES technology fair in Las Vegas, which features a speaker and a chip for interaction with other bricks and figures.
Lego announced Smart Brick, its most important evolution in the last 50 years
Lego has revealed the Smart Brick, a significant innovation featuring an entire computer and numerous sensors integrated into a single Lego brick, set to launch on March 1, 2026.
Interactive Brick: What’s Behind Lego's Smart Brick
Lego has introduced an innovative interactive brick at CES that incorporates sound, light, and figure recognition to enhance the building experience.