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🇮🇹
Italy
La Repubblica
National & Local
For Sip, a phone call that extends life and, after 32 years, goes viral on social media
A famous advertisement featuring Massimo Lopez has resurfaced on television as part of a marketing strategy by Tim during the Sanremo festival week.
Feb 23 • 14:39 UTC
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Italy
Il Giornale
Life & Tech
Nostalgia Operation, Massimo Lopez and the Sip Advertisement Return. (Here's Why It Involves Sanremo)
The iconic advertisement featuring Massimo Lopez from 1994 has made a surprise return, evoking nostalgia among viewers and sparking a cultural phenomenon across generations.
Feb 23 • 11:40 UTC