Taylor Swift boosts wine sales worldwide and makes French Sancerre viral
Taylor Swift's appearance in a documentary sparked a global phenomenon, significantly increasing the sales of French Sancerre wine.
Americans rush for a white wine from Cher... that appears in a documentary about Taylor Swift
A Sancerre wine from the Terres Blanches estate has gained immense popularity in the U.S. after being featured in the documentary 'Taylor Swift: The End of an Era' on Disney+, boosting interest in the French appellation and its small producer.