‘Ultra Low-Cost’ Supermarkets: The Business of Selling What Other Operators Discard
Ultra low-cost supermarkets like Sqrups and Primaprix thrive by selling near-expired products and surplus goods, offering discounts of 50% to 80% compared to conventional supermarkets.
Primaprix outlet supermarkets boost their sales to 350 million and aim for 300 stores
Primaprix, the supermarket chain offering low prices on major consumer brands, has nearly quadrupled its revenue over the past five years, reaching a record turnover of 347 million euros by the end of 2024.