Ica Store's Strategy: Buy a Full Pack of Coffee – Get the Mon Amie Can
A store in Tibro, Sweden, has introduced a new promotion requiring customers to buy a full pack of coffee to receive the highly sought-after Mon Amie can, which has stirred significant excitement nationwide.
Mon Amie can causes hysteria - customers cry and threaten
A limited-edition coffee can promotion has caused chaos in Swedish stores, leading to emotional reactions from customers and high resale prices.