BMW launches the iX3 in Milan: the Neue Klasse debuts between Rinascente and House of BMW
BMW Italia is launching the iX3, the first model of the Neue Klasse, through an experiential project in Milan's Rinascente to engage with the public directly.
Bidirectional Charging: Can You Make Money from the Electricity of Your Electric Car?
Bidirectional charging enables electric vehicles to not only draw power from the grid but also feed energy back when needed, potentially allowing owners to earn money.
After a record-breaking 2025, BMW now restarts from iX3
BMW Italy's CEO Massimiliano Di Silvestre attributes the group's sparkling 2025 results, with a 7.4% growth and nearly 90,000 vehicles registered, to a modern ambidextrous business strategy that focuses on technology and attracting new customers rather than converting existing ones to electric.
First Test Drive BMW ix3: Delivery Time? Catastrophe!
The article discusses the dismal delivery timelines for the BMW ix3, with estimates stretching to perhaps early 2027 according to a dealership salesman.