World Cup and Coca-Cola Zero: Arca Continental's Weapons Against IEPS in Mexico
Arca Continental is leveraging the World Cup and its successful Coca-Cola Zero product line to mitigate the impact of new taxes on sugary drinks in Mexico.
Increase in IEPS on soft drinks raises basic basket price in Mexico: Inegi
The increase in the special tax on production and services (IEPS) for sodas has caused a 0.8% rise in the basic basket in urban areas and 0.5% in rural areas in Mexico, as reported by Inegi.
Despite the IEPS in Mexico, Coca-Cola expects good growth in Mexico
Coca-Cola anticipates continued growth in Mexico despite the government's increase in the soda tax (IEPS).