COGNICURRENT

An article discussing the dangers of social media backlash and hate campaigns that can harm companies, alongside ways to combat these issues.

The article discusses the rise of toxic messages against meteorologists and climate communicators on social media, highlighting the limitations of current legislation in addressing organized misinformation campaigns.

With the development of new technologies, businesses are becoming increasingly dependent on operating in the digital space, which can lead to negative campaigns against them, including hate, threats, false reports, and misinformation, even using deepfake technology.