What do we know about Farmacias Similares' expansion to Japan?
Farmacias Similares, the largest pharmacy chain in Latin America, is expanding into Japan using a digital marketing model and local adaptations to its brand.
Doctor Simi in Japan?
Farmacias Similares, led by Víctor González Herrera, is expanding its reach to Japan using digital marketing strategies and local adaptation.
Victor Gonzalez Herrera awarded as business leader of 2025
CEO Victor Gonzalez Herrera of Farmacias Similares was honored as 'Business Leader of Mexico 2025' for his contributions to the pharmacy industry and his high reputation among the Mexican public.