BMW launches the iX3 in Milan: the Neue Klasse debuts between Rinascente and House of BMW
BMW Italia is launching the iX3, the first model of the Neue Klasse, through an experiential project in Milan's Rinascente to engage with the public directly.
Paloma GarcÃa Aranda, Psychopedagogue: "Much better than toys is to give children experiences; the more objects they have, the less their enthusiasm lasts"
Paloma GarcÃa Aranda advocates for gifting experiences rather than traditional toys to enhance children's emotional and cognitive development.
The event industry toward 2026: from logistical spectacle to the Economy of Meaning
The global event and experiential marketing industry is at a pivotal moment, shifting focus from mere spectacle to measurable business outcomes and deep human connections.
Glowmads, coolcations, dry tourism: What are the new trends in tourism?
The article discusses emerging trends in tourism that are shifting focus from traditional travel to experiential and wellness-oriented travel, along with budget management.
"Shall we go for a walk?" with Niki Lyberaki – Coming to MEGA
A new show dedicated to people and their stories, hosted by Niki Lyberaki, is coming to the MEGA network, inviting viewers to a genuine, experiential, and deeply human television experience.
LAMDA Development: Urban redevelopment meets school at Ellinikon
LAMDA Development is organizing educational visits at The Ellinikon Experience Park and Experience Centre in Ellinikon, aiming to provide students with experiential learning about sustainability, the environment, history, and technology.
Why Classes Need More Than Just Screens but Also Experiences
The article discusses the importance of incorporating experiences alongside digital literacy in education to prepare students for the future workforce, where technological skills and critical thinking are increasingly demanded.
An experience for 2026: Boating on Kremaston Lake
The article discusses a experiential journey of memory and regeneration at Kremaston Lake, emphasizing its serene and almost Alpine landscape where sounds replace sights.
Why More Families Are Giving Experiences to Children for Christmas: 'They Leave a Different Emotional Mark'
Increasingly, families are opting for experiential gifts rather than material ones for children during Christmas, as they believe such experiences create unique emotional benefits.
Flight and Expulsion: How to Remember the Former German Eastern Territories?
The article discusses the fading memory of the flight and expulsion from the historical German East as the experiential generation passes away, highlighting a growing need for orientation on this topic in Germany.